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Can you get a trademark for Foo-town Yard Care?


Why wouldn’t you be able to?

Specific-word plus generic word(s) seems to be a good formula for trademarks.

$mycity lawn care would be just fine. But it would make it difficult to let’s others advertise for lawn care in $mycity.


That would be classed as a descriptive mark and is unlikely to be granted registration.

> Descriptive marks are a type of trademark that are usually composed of a word or words that merely describe a product or that identify the characteristics of a product and are generally considered weak marks. In other words, these are descriptions that could be attributed to the goods or services offered by a business. Generally, such marks are unlikely to be granted registration or protection under trademark law. However, descriptive words may be registered and protected by the law if they acquire “secondary meaning.” This happens when the original or primary meaning of the descriptive words becomes exclusively associated with a particular business.

Source: https://www.kirkpatricklawpc.com/blog/what-descriptive-trade...




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