The way I see it is that Apple's commercials and most of the Droid commercials were compelling, head-turners. They were much more interesting. Whenever either of those commercials played, I wanted to watch them. I can't say the same thing of the TouchPad, Playbook, or Xoom ads. This quality of marketing were a part of what made the Droid and iProducts so successful.
- The Xoom and Droid commercials are nothing but derivative, dystopian futurist fluff, and the Verizon Android (read: non-Droid) commercials involving their retail outlets are seriously contrived crap speaking to easily-swayed lowest-common denominators in the crowd.
- The Touchpad's commercials are boring and tell me nothing about the device. Like others are saying, they tell me jack crap about the device, and the Russell Brand commercials that actually do? They might not be my tea, but at least they have some personality (comedic value debated). Haven't seen them on TV. Brilliant strategy there, HP!
- Apple's commercials are so well-received that rolling a commercial out based on a feature (see: Facetime) can generate sales because they know just who to market to and, by focusing on one device per form factor, have a history of trusted quality through said long-term focus on each of them. People actually know the models as opposed to the ton of "ManufacturerName Droidbot AspirationalPhraseHere" models being cranked out. They know the history. And, well, Apple's products "Just work" 99% of the time.
Disclosure: I own an Android tablet and an HP Touchpad. Fanboys amuse me.
