Petnames are great but the issue is initial discovery. Passing around public keys isn't fun.
Another IPFS alternative is BitTorrent v2 (The main changes are that it dedups files between torrents and uses sha256, not sha1) which does basically everything IPFS does. The only catch is that the spec is only a year old so most torrent clients don't support it yet. Also, RE: cryptocurrencies Monero is not a "series of logos and nothing more". It is private (Nobody can see your transaction amounts or account balance), just does payments (No contracts), has lower fees than BTC, and it has a (reasonably good IMO) CLI wallet.
Another IPFS alternative is BitTorrent v2 (The main changes are that it dedups files between torrents and uses sha256, not sha1) which does basically everything IPFS does. The only catch is that the spec is only a year old so most torrent clients don't support it yet. Also, RE: cryptocurrencies Monero is not a "series of logos and nothing more". It is private (Nobody can see your transaction amounts or account balance), just does payments (No contracts), has lower fees than BTC, and it has a (reasonably good IMO) CLI wallet.