i can summarize this pretty easily. competitors that see the argument like "apple is giving 1GB RAM for 500$, i'll give 2GB RAM for 500$!" are really missing the whole point. when you buy an apple phone / mp3 player / tablet / computer you're probably well aware that with the same price you can get a more powerful/feature rich device elsewhere, but you decide, instead, to invest in a brand you trust because has given you other reliable, innovative products that you already own and you know the new device will integrate seamlessly with whatever you already have, or you're buying "the iPhone", not a generic smartphone, the iPad, not a table, an iPod, not a mp3 player, so there's really no choice because apple is the only one doing it.