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I'm also interested in seeing how quickly iPads start to penetrate other verticals beyond the traditional consumer market. Education, Health, are two of the commonly cited areas where a lot of growth is expected, but I'll be interested in seeing how quickly they penetrate low-end retail as well.

I was in Santa Barbara this weekend, at "La Tour Wine Merchants" - Purchased every thing there through an iPad + Square.

One thing important to note - the transaction took under 5 seconds for him to process, + 3-4 for me to sign. Receipt was then automatically filled out with my email address (I'd used square somewhere else) - and, from the time I handed him my credit card to the time I was done was under 10 seconds. It felt a lot faster than normal credit card transactions.

So - every single person who comes into that Wine Merchant is going to have the iPad marketed as hyper efficient (and low cost transaction fee) credit card processing platform to boot.

Not to say that the Droid Tablet's won't get square soon (if they don't already) - but the solution is certainly going to be well regressed on the iPad more quickly.

Popularity sometimes results in a network-effect of quality improvements resulting in further popularity - I think that's what we're going to see with the iPad.



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