I'm guessing it is just an awareness ploy. If the news picks it up, it gives all the stories something in common to mention. Likewise with any defacement that happens, if someone sees a common word, they are more likely to search for it and hence find more.
Where or not it works for them or turns in to a bit of an embarrassment for them, is yet to be seen.
It just seemed from your comment that you were implying any defacements in the near future from here on out should be attributed to Lulzsec fools. Which is nonsense.
Where or not it works for them or turns in to a bit of an embarrassment for them, is yet to be seen.
I'll keep an eye on google trends to see how it pans out: http://www.google.com/trends?q=antisec%2Clulzsec&ctab=0&...