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I've actually never read the phrase product-market-founder fit before. I've read product-market fit, or PMF, a million times.


It's something I picked up from Naval Ravikant (@naval on Twitter) [1]

"Marc Andreessen came up with the concept of the “product-market fit.” I would expand that to “product-market-founder fit,” taking into account how well a founder is personally suited to the business. The combination of the three should be your overwhelming goal." [2]

[1] https://twitter.com/naval [2] https://nav.al/work-hard




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