Not an Apple die-hard (have never owned one of their computers) but their privacy efforts are, for me, increasingly a reason to either own or use their products.
I think privacy will be the backbone of Tim Cook's legacy.
A lot of people here probably won't believe this, but Cisco Webex offers end to end encryption, but not by default. If you use it, you lose a bunch of features. But it is available, and Webex is immensely popular in the corporate world.
This headline is inaccurate.
FaceTime has end-to-end encryption and is one of the most popular video call apps used for personal calls.
https://www.apple.com/privacy/features/