It's things like this that make me love this Netflix. By opening up and showing their customers the courtesy of their inner workings, they invite them to become more than customers.
By showing that they care ALOT about what their users care about, content delivery performance, they demonstrate credibility, a key component of trust.
Consistent trust building exercises such as these does more than a temporary sale ever could for long term customer loyalty, even if it can’t be perfectly measured.
I would like to see more companies try the same, even if they can’t prove the ROI on a spreadsheet before hand.
Why use a spreadsheet when you have a perfectly good gut you can check to see if it is the right thing to do?
By showing that they care ALOT about what their users care about, content delivery performance, they demonstrate credibility, a key component of trust.
Consistent trust building exercises such as these does more than a temporary sale ever could for long term customer loyalty, even if it can’t be perfectly measured.
I would like to see more companies try the same, even if they can’t prove the ROI on a spreadsheet before hand.
Why use a spreadsheet when you have a perfectly good gut you can check to see if it is the right thing to do?