Luckily there are innumerable innovations happening every year to provide environmentally cleaner products, whether it's LED lighting, emissions technology, battery chemistry, clothing dyes, irrigation techniques, crop resiliency, or even a more effective cold water formulations of laundry detergent... when cleaner is correlated with better, it wins in the general market all by itself.
we don't have time to wait for future innovations, because they take decades to deploy.
Look at cars - even if every single car produced from tomorrow onwards was electric, it would take 20 years to replace cars already on the road. And most cars being produced are not electric. And electric cars are more expensive, today, than their ICE cousins, so a random poor bloke in Russia is not going to be buying one.
Not consider that electrification of trucks, ships and planes is basically at 0%.
Replacing powerplants and other large caliber infrastructure takes even longer.
So we don't have the luxury of sitting around and wait for the market to sort itself out.
