The concern isn't that this person is writing posts on behalf of the British government.
The concern is that he influences editorial policy for Europe, the Middle East and Africa, while at the same time having a side gig with an agency that uses social media to shape conversations. It would unfortunately be very easy for his side gig to influence the decisions made in his day job, or at the very least very difficult for him to argue with impunity that it doesn't.
The concern is that he influences editorial policy for Europe, the Middle East and Africa, while at the same time having a side gig with an agency that uses social media to shape conversations. It would unfortunately be very easy for his side gig to influence the decisions made in his day job, or at the very least very difficult for him to argue with impunity that it doesn't.