He says at the outset that he’s responsible for the art and everything is done to his specifications.

Maybe art just isn’t where his talent lies.

I actually wonder if he couldn’t make 2x or more by investing in the art. His previous efforts went from terrible to merely bad. It would be interesting to see what could happen if he crossed the threshold into acceptable.

Then again, I don’t know the total market size for this genre. Maybe even fantastic looking games don’t make enough to support two full timers?