I'm not saying he's not successful. He's implying you either have shoddy graphics, or spend big money on AAA graphics. But they're not the only two choices, and that's proven - there are successful games without AAA graphics that also don't look bad. If he's feeding his family on his games, changing his attitude to their appearance could expand his audience significantly for relatively minor effort.

> He's implying you either have shoddy graphics, or spend big money on AAA graphics.

He really is not. The article goes into the details of the nuance of where his games are graphically.

Not to mention he specifically addresses what you're talking about.

The next step up in art quality is to add one person to his permanent team, which roughly doubles each game's budget and roughly doubles the sales needed to support that budget. That's a big step and he's not willing to take that risk. Not sure who would be in a better position than him and his wife to assess the risk for that, so it's very hard to argue with that judgement.

I think others have pointed out that this belief that he'd have to hire someone is a fallacy. There are some pretty basic techniques that he could learn from literally watching a few YouTube videos that could be applied to his existing graphics that would just take them to the next level. He's leaving money on the table because he's too stubborn to admit that visuals matter to a lot of people and the basics of design aren't so complicated that they'd eat his dev time/budget.

>The next step up in art quality is to add one person to his permanent team, which roughly doubles each game's budget and roughly doubles the sales needed to support that budget.

That's just simply not true. He just needs to increase revenue by the additional budget to support the budget. So unless he was only break even before with revenue == budget, he doesn't need to double the revenue.