I'm not impressed, but after reading this article I have some respect for the guy. At least he went through lawyers, patents, and manufacturers. However minute, he must have done some homework about table size, ball size/weight/bounciness/color, and he's spent 100K on tours for his market research. If anything at all, he's got guts to make something that looks ordinary into something "professional."
That said, I still don't get the difference between BB and BBE, nor the need for one. Having watched the video, visited the website, and read this interview, he seems to have internalized the answers to that question like a tape recorder.
My 14 year old nephew could have build him that table for 10 bucks and some ice cream...