I think people don't understand the power of that data. I think they also believe that organizations only have the data they explicitly give. I think this, because this is what others convey to me when I talk to them about data. People are realizing now the extent and power. I talk about why Facebook doesn't need to listen to your conversation to make those creepy ad suggestions. This is the best way I've found to explain it
Sadly such an opinion as yours would be deemed, as the GP mentioned, as just not understanding. Those that willingly accept the tradeoff are often assumed to be ignorant and most don't voice their opinions online making the narrative appear one sided.
