It doesn't seem to include Google in their list of sites? The whole concept sounds interesting but it needs a way better selection of sites, I don't think I've visited any of the few on that list [0].
Also, I'd need tracking disabled as well as the ads.
I love this idea, but the only participating websites they list are Popular Mechanics and National Post, making this effectively vaporware for the time being. Launching this service without a significant set of participating sites is ridiculous, and seems to be asking for the service to fail.
I don't want to pay for YouTube. I want to pay for basic Google Search without ads cluttering up every search page.