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From Wikipedia

>Propaganda is information that is not objective and is used primarily to influence an audience and further an agenda, often by presenting facts selectively to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is presented.

Propaganda doesn't have to be negative, it just has to be influential.

The "negative thing" about "reduce reuse recycle" is the thing we're talking about here: "Hoarding". It encourages people to keep things they don't actually need or want, which has negative effects on their living conditions and psyches, which in turn can be negative for society in general.

I'm sure it's great for the environment, but it's less than great for the humans.



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