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I remember seeing a tutorial on making stock pictures. Doing exaggerated expressions is their number one advise.

The idea is that these pictures will be in a library of thousands, and it has to stand out, regular faces don't. It is not a YouTube thing. It happens even in traditional newspapers as they battle against each other in the newsstand.



Newspapers did it before it was mainstream, with headlines that kept getting bigger and more screamy.


Tabloids are absolutely terrible for it. Gigantic fonts, garish colors, all caps all over the place.




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