I thought that was well explained, he makes a good point. As another content creator, you gotta play the game, and a 20% lift in views is nothing to scoff at.

It's like the 90s where ads became increasingly intrusive to attract the user's attention (flash animations, games, showing some skin, etc). But then you had Google come along and say "text ads only", and that seems to have curtailed how bad ads can get.

So whatever solution happens will have to happen from the top down.