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How Many People Watch Netflix? Nielsen Tries to Solve a Mystery (nytimes.com)
1 point by petarb on Oct 20, 2017 | hide | past | favorite | 1 comment


The company said it was able to determine how many viewers were streaming Netflix content through audio recognition software in the 44,000 Nielsen-rated homes across the United States.

I'm curious how they can gather data outside of the Nielsen-rated homes and what they are using to capture the audio.




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