who's got more profit: Alamo Drafthouse or Regal Cinemas ? Or rather, if you own X-thousand shares of XYZ corp, do you want them to "aggressively wage morality war" at the cost of $1.00/share, or maximize profits ?
From what I've read Alamo Drafthouse has over double the per-screen revenue of Cinemark. Their strict, pro-viewer policies really engender customer loyalty.