This misses the even more important question: while these baiting tactics work long term, or make users hate our guts and our site and jump ship the moment something more respectful emerges.
The increased adoption of ad blockers happened for a similar disrespect for the user -- and an over-embrace of "baiting"
I don't think infinite scrolling is an obvious lowest common denominator manipulation technique like sexy photos, pimple popping thumbnails, or clickbait titles. Mainly because it isn't signalling that the content is obviously low quality, it's just a more accessible reorganization of the layout.
The increased adoption of ad blockers happened for a similar disrespect for the user -- and an over-embrace of "baiting"