Maybe it's that the semi-unprofessional look implies a personal connection, like...

		vocatus_gate on June 17, 2016 \| parent \| context \| favorite \| on: Why Do Nigerian Scammers Say They Are from Nigeria... Maybe it's that the semi-unprofessional look implies a personal connection, like it's just "that guy Craig" like you said, vs. an impersonal and polished corporation.