That's the whole point. They need to learn the point contracts, SLAs and all that goes along with paying for mission critical software. The fact that they haven't been taken advantage of as I suggested is only due to the benevolence of the provider. If Messenger was bought by an entity that was not so benevolent, they'd learn the value of paying for their mission critical tools very quickly. Because what they're doing now is irresponsible given how much money is involved.