They asked for consent. (Multiple times, in my case). You can argue that they weren't clear enough about exactly what they were getting consent for -- and I agree they weren't -- but they asked for it all the same.

The "storm" around this is reflecting really poorly on tech news blogs, many of whom are reporting this as if users had absolutely no say and just landed with a public profile. It's flat wrong, and we should stop promulgating that here.