I don't disagree. Companies always need to issue press releases in conjunction with an announcement, but too many older companies (mine included) too often lean on them like a crutch.
If IBM wants to stay relevant, they need to start controlling how things like this are announced and branded. IBM actually has a cool set of offerings here, but it's obscured behind a collage of unfamiliar names like Bluemix, OpenWhisk, Kitura that belongs to a group called IBM MobileFirst Offering Management.
With a barrage of names like that, it reeks of a group that's going to be reshuffled and rebranded into something else 1-3 years from now.
People want one name and one comprehensive page. If you want to attract Swift developers to use Bluemix, then direct them to something like this: https://github.com/ibm-swift/kitura
Developers these days want one name that they can google, download the bits, and get started in under 5 minutes to see if it's something that's worth their while.
If IBM wants to stay relevant, they need to start controlling how things like this are announced and branded. IBM actually has a cool set of offerings here, but it's obscured behind a collage of unfamiliar names like Bluemix, OpenWhisk, Kitura that belongs to a group called IBM MobileFirst Offering Management.
With a barrage of names like that, it reeks of a group that's going to be reshuffled and rebranded into something else 1-3 years from now.
People want one name and one comprehensive page. If you want to attract Swift developers to use Bluemix, then direct them to something like this: https://github.com/ibm-swift/kitura
Developers these days want one name that they can google, download the bits, and get started in under 5 minutes to see if it's something that's worth their while.