Nice, except it doesn't work in Safari. Some are hidden in the Edit menu but most are still there.

I think the target demographic is also young people raised with iPhones. So for them the new interface design is good for similarity (not for older Mac-people). As if apple planed that all along...

I don't think that apple will be affected more than their peers.

Well, I remember a time where I had to restart my PowerMac 7200 a lot because of some bug in MacOS 8...

Edit: Apple turns 50 this year

Cook: "Mac just had its best launch week ever for first-time Mac customers."

I don't doubt that it will sell well (I ordered one myself) but I really dislike this kind of marketing. I would like to get some numbers not "best launch on a Tuesday in a year that ends on 6..."

Edit: (Apple stopped reporting sales numbers in late 2018)

isn’t what cook is pointing out actually the most important thing?

a product created for the strategic purpose of expanding into a new clientele is doing exactly that. that is the win.

put another way, if the statement he said was “best launch week ever for Mac customers.” that does not speak to the entire reason for the existence of this product category. in essence, THAT would be the pointless statement.

it doesn't give a sense of how much the Neo moves the needle or grows the pie though. Mac and iPad are each 8% of Apple's business. iPhone is 50%.

for Apple to focus on fixing things in macOS again (as opposed to just backporting stuff from their other lines) Mac would need to grow by a lot.

Not really. An independent Mac company with 8% of Apple's sales would still be the #3 computer manufacturer behind Dell and HP, and Mac gross margins could easily support significantly larger investments in OS development if Apple chose to do so.

I agree - I just would like to know what a "best launch week ever" means in numbers

The reporting and headline are even worse. “Best launch week ever” says nothing about sales.

From your point of view it is, but the headline is what Apple is giving them, and it works perfectly well for them: Lots of attention for Apple, zero interesting data.

from the point of view of a high school journalist.

Doesn’t it mean that it sold more units in its first week on the market than any past Mac? How does that say nothing about sales? It’s literally about sales numbers, they are just using a relative metric instead of an absolute metric.

They announced a sales record where the metric is "sold to somebody that never ever had a mac before" combined with "in the first week of availability". The headline is worse than Cook's tweet quoted in the article.

To get this record you need to have a long time were your costumers were buying something else from you (like Phones) and have a lot available inventory in a lot of places in the first week combined with a great media coverage. 3 things that Apple has an advantage in.

As @ibero above points out it is more important for apple to tap into the vast demographic of relatively young iPhone/iPad customers - the older Mac customers are buying different machines.

I agree, but boy does it look beautiful!

The link does not work in germany - it gets lost while redirecting to the german part of the apple website.

Interesting calculation: "This means that the average PC is more than twice the cost of the MacBook Neo."

There is also the opposite trend in Europe, e.g. the European Court for Human Rights has ruled in 2024 that Switzerland violated human rights due to insufficient climate protection. So there are constitutional human rights that have courts to oblige states to enact climate protection laws.

What does "best" means? Which population size would you consider comparable to the US (i assume you don't meant it in a way in which Germany would be the best 83,6 mil population country in the World)?

> i assume you don't meant it in a way in which Germany would be the best 83,6 mil population country in the World

I think that's exactly what OP meant.