I’d say that’s the point of the comment.

Doesn't that mean entirely? apple makes the hardware too

Yes, famously, gambling has caused zero suicides.

Suicide from gambling and homicide/suicide from gun use are not comparable.

How does slapping buzzwords provide value? It might secure funding but I'm having trouble seeing how it provides value.

The customer now gets to associate themselves with those buzzwords.

On an organisational level that means they can now use them to secure funding. Helping your customers secure funding is generally providing huge value.

On an individual level it helps them position themselves internally as an expert on cutting edge technology. Earning raises and promotions. That also is a lot of value.

It actually would be worse. It would distort the entire market...