Modern payola. Fascinating but not entirely unpredictable. I’m excited by the focus on hyper-local, authenticity is the scarce resource. Great artists are usually not the best marketers, but nothing beats “I am here, this is real”. No amount of algorithmic magic can create that experience.
> Great artists are usually not the best marketers, but nothing beats “I am here, this is real”.
Agreed 100%, which is why my local city's (Brisbane) post-rock scene of the 2000s-2010s was so important to me
But it's also why despite being phenomenal musicians, they all worked normal jobs (even those related bands who were indie-rock enough to be played on Triple J even though they weren't) and they've all stopped playing because touring loses money.
I will always have the music and the years of amazing experiences and the photos of the shows I took, but hyper-local means niche and niche means unsustainable, I think.
I have found that the great artists you've heard of tend to also be great marketers, or at the very least found great marketers.
I know quite a few extremely talented artists who could never crack the marketing, and so nobody else has ever heard of them. Even local fame requires a fair bit of hustle. Talent alone doesn't get you there.
Isn’t this the point of the unique & real discovery process that actual connoisseurs of an art form participate in? We find you (great artist), because you are brilliant at your art but terrible at marketing.
Then you might become popular because
1) we (the finders, the influencers) talk about you (I mean personally here, friend to friend, in person, not social media) and
2) if your art has broad appeal, it just needed the marketing. word of mouth marketing is the most authentic kind so of course it’s being faked!
There are many artists that I love that “no one has ever heard of” and that’s fine! At some point, some of them will make something with broad appeal and it’ll catch on.
There’s money at stake so of course people are trying to juice the process, but that’s been going on for a very long time, hence my original reference to payola (pay to play on radio) which started in the 1930s!
None of this payola bullshit takes anything away from the true talent producing amazing art today! It just means, as it always has, that if you want the good stuff you have to do your own research. Most are too lazy and that’s fine! They have other interests. But the art form itself does not suffer because there exist grifters who distort mass perception. Connoisseurs are less interested in mass perception.
As a counterpoint to my own argument above — the Ramones made more money selling T-shirts; every artist must market somehow; so yeah it’s definitely more complicated, I am presenting an oversimplified view.
Not at all. Saying something like that is the loudest signal for how out of touch you are with how audiences are made.
From the article:
> "...it’s like the first thing that they see or that first comment that they see is their opinion even when they haven’t heard the whole album.”
What is this trying to say? For every 1 person who thinks about truth in some independent way, I don't care if it's spiritual or because they do scientific tests for what the best music is or all of this other stuff; there are 19 people who are, "LIKES = TRUTH".
Are you getting it? That has nothing to do with payola or authenticity or scarcity or whatever. You have no idea anyway, you've never had to make a creative product. Likes = truth. Authenticity is the seeming unlikelihood that social media content authors are bought and sold. It's the OPPOSITE of what you think. It is the OPPOSITE of payola. And look, they're right. The vast majority of opinions on TikTok are not paid for. This is the OPPOSITE of radio.
articles like these make me think that coding with AI is a little bit like writing Perl code: if you know what you’re doing, you can do brilliant things very quickly, but if you don’t, you can make spaghetti very quickly.
That's a great analogy and is something I experience every second day. Once a week I do a full second pass of a manual review on the generate AI code. Very often I find myself in a situation were I do not really understand the recently AI generated code anymore or find it hard to read, so I either rewrite it manually or tell the LLM to make it more readable. And this is just one part. If you really would like to get a long-term maintainable software product, AI code suddenly isn't that much of a speed boost anymore. Maybe a little bit, but the initial wow effect is very ephemeral.
Is there no room for describing the setting? Must every utterance that sets the atmosphere also advance the plot or reveal character? Is there no room for mood?
describing the setting should (ideally) be done through a character's interaction with the setting.
if you're developing some sort of dystopia where everyone is heavily medicated, better to show a character casually take the medication rather than describe it.
of course, that's not a rule set in stone. you can do whatever the fuck you want.
Some authors rarely describe a place objectively. We see a space through the eyes of the characters - and in doing so, we learn about our characters as we learn about the space they inhabit.
sure, if a character is in some narrative role; however I would argue that no author ever describes a place objectively, especially not a completely fictional place. The question really is if the unobjective description serves a coherent narrative purpose.
He's very efficient with prose and I find it a joy to read (well, given what he's writing about it's not always joy, but still). I'm not sure he's following that rule 100% of the time, but it's close. Depending on the setting, you can often describe it through characters' actions or how it shapes them.
Setting would provide the context for action or characterisation to occur in a meaningful way, or provoke it, so it is necessary part of both (if done for either of those purposes). Given that, the charitable interpretation would be to only provide enough description of the setting for that.
There may be certain fields where you can't even get to 5.
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