The guide is relevant for non-tech companies mostly, as it would be really weird if a tech company doesn't know how to build a site. But on the other hand, the most of the start-ups are tech companies, so I see some weird pattern here. On the other hand, as for marketing strategy and remote office pieces of advise -they are good.

Good points. I'd also add, that story-telling keeps you see the product from the user's perspective from start to end. Product owners usually break the story into parts and then build it. That's where they might lose the details. And 'the devil is in the details' as you know.

I really admire Scott from what he's written. He can be an inch close and still get out of WFIO situation. And he seems to know the difference when it's doomed like with e-commerce business. So keep rowing, Scott!