I made slightly more than 42 quadrillion dollars* in less than a nanosecond. Doing nothing at all. Suddenly all those 'overnight millionaires' look like punks. Wait, they are punks.
*Zimbabwe dollars (approximate value in U.S. dollars: 0.00001
That's what I was gonna say. Where's the data? The article is just an opinion. It seems the author thinks the 'mad-lib' style is cool and wants to believe everyone else does too.
Unfortunately it made him look like a "data fool" and makes me wonder whether we should trust all the other recommendations he presents re form design.